by: Chris Call

In a society where we are constantly on the move, more likely to buy another app before spending our money in an outlet store, consumers have evolved into a different breed.

The coming generation is the generational poster-child for instant gratification, especially in the realm of entertainment and information. And that’s to be taken in the least derogatory sense possible. We demand instantaneous results because that’s what we try to give each other, especially through online content. It’s just common courtesy at this point.

Minutes after Joe Paterno died, people were tweeting about it, the news picked it up, then ran the story within the hour.

Why go to an electronics store to buy some CDs when you can get the exact thing you want off of iTunes?

The possibilities are seemingly endless.

However, even the most up to date businesses are not accessing their full potential in how they can help consumers – dying to spend their money, in the most effective and efficient way possible. With the revolution of the smart-phone, which has become so intrinsic to western society, marketers need to rethink and reevaluate their strategies to reach the instant market.

The public trying to be reached is always on the move. A television advertisement may get every person that was watching the specific television station at a given time, but people carry their phones with them everywhere, all the time.

Blanket, multi-public targeted ads on television don’t cut it like they used to. People are too smart and too mobile for that now. “The Subway, Eat Fresh Hotline,” for callers to call in on ESPN radio is not clever anymore. People get annoyed by ads in the middle of their programming.

If you want to generate wealth from the mobile marketing age of consumerism, you will need to read “5 Flaws in Your Mobile Marketing Strategy,” by Scott Forshay. If not, that’s more for us.